Articles
Practical guides from real projects.
Guides, client stories and notes from the lab, sorted by topic. Written for the people who run a store or a site day to day.
Topics
All articles
AI Search Optimization
A practical quarter-by-quarter program for getting cited by AI assistants.
Answer Engine Optimization
How to write the passages AI answers actually quote.
B2B SEO
Shifting demand from paid clicks to search you own, one term at a time.
ChatGPT for Business
Where it saves real time, and where a person still has to check the work.
Customer Lifetime Value
The number that should set your marketing budget, with a calculator.
When Replatforming Is Worth It
The signs you've outgrown a platform, and when fixing in place is the better call.
Ecommerce SEO for Catalog Sites
Categories, filters, out-of-stock products and the content around the catalog.
GEO vs SEO
What stays the same, and what really changes, when AI writes the answer.
Penalty and Core-Update Recovery
Telling a manual action from an algorithm drop, and what to do about each.
Industrial SEO
How technical distributors win search with spec sheets, part numbers and application pages.
Magento to Shopify Migration
The full process, from the first audit to the week after launch.
NetSuite and Shopify Integration
What actually has to sync, and the parts that break first.
A Replatforming Decision Framework
Who decides, what to score, and what to settle before you pick a partner.
The SEO Audit Checklist
The full audit, from technical health to AI search, with an owner for every item.
SEO for Manufacturers
Turning engineering depth into inquiries your sales team can use.
Shopify ERP Integration
Which system owns each record, and how orders, stock and refunds should flow.
What Gets Lost in a Shopify Migration
Redirects, passwords, reviews, subscriptions: what slips through, and how to keep it.
Shopify SEO
The Shopify-specific issues that actually cost stores traffic.
The Technical SEO Audit
Crawl, index, render, speed: what to check, in the order that matters.
Website Redesign Without the Losses
Rebuilding a site while keeping the traffic, links and content that already work.
WooCommerce to Shopify
Moving off WooCommerce with your URLs, rankings and plugins accounted for.
Fishbowl Inventory and Shopify Integration for Multi-Channel Brands
Stock, orders and accounting out of sync? #10 explains how to review existing Fishbowl and Shopify connections, trace failures and plan repairs.
ADA Website Compliance for B2B Companies on WordPress: What You Need, and What You Don't
A practical ADA website compliance guide for B2B WordPress owners: accessibility checks, WCAG, remediation, and why a plugin is not proof of compliance.
AI Overviews SEO for DTC and B2B Brands: When Google Answers First
What changes when Google answers first? #10 explains AI Overviews SEO for DTC and B2B brands, from content priorities to citation and conversion reporting.
AI Search Visibility Audits for Brands
How #10 helps brands measure visibility in AI search across Google AI Overviews, ChatGPT, Perplexity, and other answer engines.
AI Visibility for DTC and B2B Brands: Measuring Citations
Measure AI visibility with #10's guide to fixed buyer prompts, citation rates, competitor comparisons, and reporting that separates mentions from results.
Brand Guidelines for DTC and B2B Teams: What to Include and How to Use Them
What should brand guidelines include? #10 explains logo, color, type, voice, templates, and ownership rules that help DTC and B2B teams stay consistent.
ChatGPT SEO for DTC and B2B Brands: Getting Recommended in Answers
How #10 approaches ChatGPT SEO for DTC and B2B brands: clear positioning, buyer-focused answers, verifiable proof, and a platform-specific measurement plan.
AI Overview Optimization for DTC and B2B Brands: What Gets a Page Cited
Learn how to rank in AI Overviews with #10's approach to clear answers, verifiable proof, technical eligibility and citation tracking for DTC and B2B brands.
LLM SEO for DTC and B2B Brands
Learn how #10 approaches LLM SEO for DTC and B2B brands: source-backed answers, clear attribution, content review, and AI-citation measurement.
Generative Engine Optimization for Ecommerce Brands
How ecommerce brands get cited by AI assistants, and what to fix first.
Klaviyo List Cleaning Guide
Lower your Klaviyo bill and land in more inboxes by cleaning the list you already have.
How we cleaned a Klaviyo list
What we removed, what we kept, and what it did to deliverability.
Black Friday Ecommerce Strategy Guide for BFCM 2026
Offers, email and SMS, site readiness and the follow-up, working back from November 27.
AI and Machine Learning in Ecommerce
Where AI already earns its keep in a store, and where it doesn't yet.
Optimizing Mobile User Experience in Ecommerce
Where mobile shoppers give up, and how to keep them going.
How to Start a Successful Shopify Store
The decisions that matter before launch, from theme to payments.
Hyper-Personalization in Ecommerce: 10 Questions
What personalization can do for a store, and what it takes to run.
Improving Usability Through Micro-Interactions
The small moments of feedback that make a store feel easy to use.
Nothing yet on that. Ask us, and it might be the next one.
Newsletter
Get new articles by email.
One email when something new goes up. No schedule to keep, so no filler.